An Initiative of Tech4Dev funded by FCDO
The Creative Industry Ecosystem Value Chain Illustrative Tracker
Designed to bridge critical gaps in Nigeria's creative economy by providing actionable insights and fostering collaboration among stakeholders.
Partners
Supporting creatives's growth
The creative industry is a cornerstone of Nigeria's cultural
identity and economic growth, spanning diverse sectors such as
Film & Video, Music, Fashion, and Content Creation. These
sub-industries not only contribute significantly to Nigeria's GDP
but also showcase its talent and creativity to the world.
Our goal
Our goal is to address challenges like the absence of critical
infrastructure, market-fit skill gaps, and lack of coordinated
data to drive informed decisions.
By fostering investment and exploring opportunities within the
ecosystem, this project aims to unlock the sector's vast potential
for economic transformation.
About Illustrative Tracker
What is the Illustrative Tracker Tool?
The Illustrative Tracker is an interactive online tool designed to
provide real-time, comprehensive data on Nigeria's creative economy.
It empowers stakeholders to
Access detailed insights into industry dynamics and value chains.
Identify opportunities for investment and collaboration.
Understand policy frameworks and regulations affecting the creative ecosystem.
By enhancing visibility and fostering informed decision-making, the
tracker serves as a vital resource for stakeholders at all levels.
Developed from quantitative and qualitative focus engagement with industry stakeholders.
Who can use the tool?
Policy makers
Government entities aiming to strengthen the creative economy through informed policies.
Development Organisations
International organizations focused on economic growth and social development.
Academics and Researchers
Scholars exploring the socio-economic impact of the creative industry.
Creative Professionals
Artists, producers, and entrepreneurs looking to expand their networks and explore opportunities.
Funding Agencies
Investors seeking data-driven insights to support creative ventures.
Creative Value Chain Analysis
The stylized value chain model identifies four core functions - Creation, Production, Dissemination/Trade, and Education/Training, and Management/Regulation. Additionally, it emphasizes the interrelationships among the actors involved in these core functions
Core function
Creation
The stylized value chain model identifies four core functions - Creation, Production, Dissemination/Trade, and Education/Training, and Management/Regulation.
Production/Publishing
The stylized value chain model identifies four core functions - Creation, Production, Dissemination/Trade, and Education/Training, and Management/Regulation.
Dissemination/Trade
The stylized value chain model identifies four core functions - Creation, Production, Dissemination/Trade, and Education/Training, and Management/Regulation.
Exhibition/Transmission
The stylized value chain model identifies four core functions - Creation, Production, Dissemination/Trade, and Education/Training, and Management/Regulation.
Consumer
Support function
Preservation/Archiving
Education/Training
Management/Regulation
Explore the creative economy
The creative economy in Nigeria faces challenges like skill gaps, infrastructure deficits, and fragmented value chains. Consultative sessions across six states—Adamawa, Kano, Lagos, Cross River, Plateau, and Anambra—identified strategies to optimize these sub-industries:
Film & Video
Strengthen distribution channels and enhance global competitiveness.
Music
Address intellectual property challenges and boost digital streaming capabilities.
Fashion
Promote capacity building in garment production and textile innovation.
Content Creation
Leverage digital tools and platforms to foster a robust creator economy.